Let's go on a little flight of fancy. Let's go car shopping. Now usually when you go car shopping you start with a budget in mind Cheap Danny Green Jersey , don't you? You go from dealer to dealer, trying to get the best deal that you can, but what really sells you in the end? Is it the value? Is it the price? Is it the features?


Try as you might, emotions always come into play Cheap Tony Parker Jersey , you buy the car that looks the best, feels the best, and you look the best in it 'don't you?


Put yourself in your clients? shoes. What are they looking for, the cheapest price Cheap Patty Mills Jersey , unmatched packages, exceptional quality, or the photographer showing incomparable quality? Naturally, they will tell you Cheap Dejounte Murray Jersey , all of the above!


But in reality, can they really tell the difference? We would like to think that we fit the bill in all of the above but do we? Can we?


What happens, when in your clients? eyes there are too many similarities to really tell. Then it boils down to the best salesperson, the best sales presentation Cheap Derrick White Jersey , or what I call the best Why-Not!


Your Why-Not! defines the nature and purpose of your business. It is the one thing that compels people to buy from you instead of from your competitors. Often it is call a ?USP? (Unique Sales Point), or your Mission Statement.


Your Why-Not! is much more than both of the others put together ? yet simpler.


It stands for


Why Hire You ? No Other Temptations


You must answer the question for your clients ? Why Hire You? Then you must make it so that there can be ? No Other Temptations!


The exciting part of it is that anyone reading it will get a clear picture of the personality of the company and what you stand for.


Personality shows emotion and a human side.


USP's and Mission Statements are documents and documents are cold and impersonal.


More importantly, it will tell the client what you will do for him or her.


Too often a company fails because it doesn't know who it is trying to serve. Trying to be all things to all people is fool?ish. You have to come up with a specific Why-Not! - a unique and compelling claim or offer - that's targeted like a laser to give you a direction.


It answers the question "What is our reason for being?" Why would someone buy from us? And when they hear the answers that they are looking for they will exclaim, ?Why-Not!?


But this is not to say that you can't have two or three differ?ent Why-Not!s for different product lines or services that you offer.


There are many different kinds of Why-Not!s and you must define this yourself because your entire marketing and operational success is built upon the Why-Not!. All studios need a clear sense of where they are trying to go and what they want to be in order for the diverse elements to pull in a uniform direction.


What you are doing is providing your prospective clients is a clear cut picture of who you are Cheap Kyle Anderson Jersey , what you are going to do, and what you stand for.


Why do you want to do this?


Why-Not! Just teasing with you.


One reason is that our society makes celebrities out of people who are unique or who have special abilities. Their qualities and attributes are polished to a bright shine and then professionally presented to the rest of us. We then strive to be like these individuals and yet the very nature of success demands authenticity.


So what's the secret?


It's simple really. We are ALL unique. We ALL have something special to give. Being authentic and true to ourselves is the only chance we have of being liked, being successful, and being truly happy. Improving yourself requires polishing what's great about you and proudly presenting it to the world. My first year Philosophy Prof loved to ask Cheap George Gervin Jersey , ?Why should you be moral?? Then he would quickly follow up with ?Why should you be immoral??


Then with a smile on his face and a glint in his eye he would say, ?The correct answer is Why Not!?


Some companies position themselves as having the best selection or broadest array of buying options. Their Why-Not!. is obviously "broad choice."


Other companies may offer more limited selection, but their Why-Not! is "low price" or "low markup."


Another company may decide they don't want to be known for just price or selection, so instead they offer the finest quality at a higher Cheap Bruce Bowen Jersey , but still reasonable price. "Quality" or "exclusivity" is its Why-Not!.


Most Why-Not!s? encompass three elements:


1. A purposerole element


A. In a nutshell, what is the purpose of the company?


i. I am going to take nature photographs, specializing in species which are on the endangered species list.


B. What role are you going to play?


ii. My goal is to raise awareness of these precious animals by writing books and articles about them, my experiences Cheap Dennis Rodman Jersey , and how the effects of man are playing out in these animals lives.


2. A boundaries element


This element defines what you will and will not do. In the example above you might write something like.


I will write books and articles to serious journals and magazines but I will not do greeting cards and postcards. My goal is to depict the plight of endangered speices but not demean them or make light of their existence.


3. A values-basedphilosophical element


Here are some more questions to ask yourself. What do you stand for? What do you want to be known for? What will be your legacy? And one last question: If you don't stand for something, what do you settle for?