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To keep key stakeholders onside and supportive of a project then all communication with them needs to be in a language and format designed to continue to engage them.
To do this you will need to identify the ?consequences? of the project to them
In sales, you are taught to identify the Features, Functions and Benefits of a product to a customer, then to go sell them the Benefits. For Project Managers DeAndre Hopkins Jersey , this process needs to go one step further.
Beyond the Benefits, what are the ?Consequences? of completing the project? That is, what will be the impact to the stakeholder and on the stakeholder, of having the project completed? Once you have identified the consequences of the project to them, then all your communication to them will be in the language of consequences.
For example; Imagine for moment a world of cups with no handles ? the handle has not yet been invented. Suppose for a moment that your new project is to put a handle on a cup ? the first handle ever! The Feature of this newly designed cup is the curved attachment on the side i.e. the handle. Its Function is as a holding mechanism. The benefit of the handle is that it allows you to easily hold the cup without spilling the contents ? a wonderful benefit indeed. The Consequences of this benefit are the real key to selling it. The Consequences of the handle are that; Clients can now drink hot liquids in a cup without getting burnt from spills, Clients can drink hot liquids from a cup without spilling and ruining their clothes Cheap Texans Jerseys , Restaurants can serve drinks without the drinks getting spilt on white table clothes thereby reducing the cleaning bill, and so on ? all from a simple handle.