ÿþBlue Ribbon Sports company-Nike's predecessor was established in 1963 by Bill new nike football boots Bowerman and Phil Knight, two alumnus of University of Oregon. Nike's history was started from 1972 since they changed its name into Nike.In 1962, Phil Knight, business school graduate, overhear the "Oregon Journal" staff, were being debated in Japan Nikon cameras which will replace the expensive German-made Leicas cameras in one day. Phil Knight believes that e new market could be opened by the low-cost production of Japanese manufacturers.

The two men later signed a contract with the Onitsuka on behalf of "Blue Ribbon Sports Company" on the purchase of 1000 Tiger brand shoes. They sold their shoes on the site of the General Assembly. In a year of time, Knight sold $ 8,000 shoes. He then resigned from that work, and imported more shoes. Knight hired a few sales staff, who are nike air huarache ultra like-minded runners, BRS Company just gave them the job opportunities, so that they can have a good income, but also enjoy the fun of running.Bowerman design a pair of shoes called Cortez, which is lighter and sent them to Onitsuka company.

He then resigned from that work, and nike air jordan 1 imported more shoes. Knight hired a few sales staff, who are like-minded runners, BRS Company just gave them the job opportunities, so that they can have a good income, but also enjoy the fun of running.In 1966, Bowerman had been trying to use a variety of different methods of making shoes lighter, Bowerman sent one pair of his own design shoes to Onitsuka company, this pair of shoes called Cortez. Although the representative of Adidas business scoffs at his design at the very beginning, it still became popular in the track field, as Tiger's best-selling shoes. nike air jordan retro

A fat Tick symbol designed by a local female student Caroline Davidson, become a new landmark for Nike. The "Swoosh" (means "wind flying past") became the world famous symbol to the great success of Nike.Today, Nike's production and business activities spread all over the world on six continents. With a total number of 22,000 employees, if shippers, retailers, and other personnel service included, 1 million people was reached. Athletes always be inspired by Nike by its best products which may bring their success. Nike's language is the language of movement.

Thus for NBA players, Nike shoes, rather than other shoes, are their choice. In addition, in Olympic Games, the runners also have Nike shoes on their feet. From this fact, we can get such a conclusion, that is, Nike shoes are high-qualified.Nike Company is still not satisfied with itself even though nearly every pair of its shoes from Nike Air to Nike golf shoes enjoy great popularity among those famous players. The releasing of new Nike shoes always shows the improvements of Nike products like Nike Shox shoes which are designed for runners and basketball players.

In the middle nike air max 1 ultra twentieth century; Nike brand founded. It came to the ranks of the world levels only a few decades later. And it also laurelled from some awards. Their marketing success shows that Nike pays more attention to the combination of product and culture. Moreover, they also put an eye on highlighting the brand culture of marketing. Therefore, it wins the glory in markets today. If we explore the root, we can easily find that the success of Nike brand has many characteristics in cultural markets.First, let us pour the humanistic thought and create the perfect communication and resonance with consumers.