In order to allow people in adidas shoes Changchun to experience outdoor activities, the opening scene was changed into the outdoor experience center of Adidas after the opening ceremony. A series of funny challenges, such as outdoor rock climbing and bouldering and waterproof performance experience were supplied by the experience center for consumers. Adidas's outdoor commemorative gifts can be obtained by consumers who are able to complete the whole journey. It was said by Mr.

Colin Currie who was the Chinese region of Adidas Group's managing director that they felt very excited because the Adidas '2012 light and fearless' sport in sports market of China's core regions by us.We firmly believe that the outdoor expansion activity in China this time will greatly promote adidas superstar our "2015 strategy". Our primary strategy in the development of Chinese market is to create and enhance Adidas brand. In this way, Adidas brand can infinitely close to consumers. Adidas has been working on supplying leading products and equipments for adidas originals outdoor athletes and amateurs around the world.

It will help them challenge the outdoor extreme sports. In addition, they also can experience the "total devotion" sports spirit, and constantly challenge and beyond themselves.Since September 15, Adidas outdoor specialty stores also will enter some cities, such as Shenyang, Changchun, Hangzhou and Xi'an. Moreover, Adidas will promote tours of road shows in Shuang Yashan, Changchun, Harbin, Shijiazhuang, Tianjin, Wuxi and other six cities. It will make local consumers experience Adidas Terex's "light and adidas australia fearless" on the scene. Speaking of the music golden boy called Justin Bieber, he has become one of the hottest superstars in the European and American pop music circle now.

When the first pair of cleats Adidas released, all top runners and players will choose Adidas to attend the game. Especially in the World Cup football game about 80 percent sportmen choose Adidas shoes. Therefore we can conclude that Adidas is a famous shoes brand all over the world. In 1998 World Cup, the host country France played super-strength with Adidas running shoes. They made a new football record. In that game star Zidane got the title of "the best football player". Therefore Adidas is adored by many athletes. Besides football area, Adidas also show its talent in the other sports area.

It should be Adidas's obligation to provide workers with severance adidas ultra boost pay and redundancy payout. "This letter is going to be one formal notice to inform that Cornell University will terminate all business partnerships with Adidas Company and it will be effective immediately"."We hold the opinion that severance pay is workers' one basic rights and interests as well as a basic life safeguard". "It ought to be workers rights to select a workplace where is safe and appropriate". In the letter, it was also said by Skorton that all circles ought to pay timely attention to the great gap between the garment industry's development and the workers' rights and interests now.